July 3rd,
2003
Soaring
on an all-time sales high
CONTINUING
to re-write its own records, Mazda Australia posted an all-time sales
high last month to cap a record retail performance for the first six
months of the year. Year-to-date Mazda Australia has sold 26,066
vehicles, an improvement of 7972 sales or 44 per cent up on the same
period last year. Its
year-to-date market share is 5.9 per cent, up from 4.4 per cent for the
first six months of 2002. Mazda sales have been so strong that its 2003
half yearly total is within 630 units of the company’s 1999 annual
sales total, according to VFACTS figures. Pushing through the 5000 sales barrier for the
first time with record retail sales of 5353 in June (up 38.8 per cent on
the same month last year) helped deliver the exceptional first half
performance. The June total (5.8 per cent market share)
follows five record-breaking months for Mazda. June's performance was 923 sales (20.8 per cent)
ahead of the company’s previous best monthly sales total, which was
posted in May. Mazda Australia’s national sales manager, Doug
Dickson said the sales performance demonstrated that the company’s
range is attracting both existing owners and many first-time
buyers. “Our sales, which will be further boosted by
our rotary-powered RX-8 sports car next month, are on target to smash
last year’s sales record of 39,152 for Mazda Australia and the
all-time record for the Mazda brand of about 43,000 sales in 1974,”
said Mr Dickson. “With the help of the 323 Shades range, Mazda6,
Mazda2, Tribute 4WD wagon and B Series we should go close to selling
50,000 vehicles this year”. Last month the 323 had its best-ever sales
performance since the car line first went on sale in 1978 (2065 sales),
while the Mazda6 also had its strongest month with 1289.
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