October 2^nd,  2001

Production of Crossfire concept confirmed - for Karmann

Chrysler's announcement that it will build a production version of its Crossfire concept vehicle is probably not that great a surpise, given the reception the future-retro coupe has had on the show circuit.

2003 is slated for production of the car, to be built in conjunction with Karmann of Osnabrueck, Germany, a long-time DaimlerChrysler partner with nearly 100 years of manufacturing experience.

“With head-turning design and world-class engineering, the production version of the Chrysler Crossfire will set the tone for the sports coupe of the future,” said Dieter Zetsche, president and chief executive officer of Chrysler Group.

“We will make sure the production version of the Chrysler Crossfire captures the pure emotion and character of the concept car,” said Mr Zetsche, adding that Chrysler had worked closely with Karmann to establish a sound business case that met strict cost, quality and asset utilisation objectives.

 “Karmann has earned a solid reputation for quality and building limited volume vehicles,” he said. “This is an excellent example of how we are able to expand our product portfolio by leveraging existing technology, resources and relationships within DaimlerChrysler to benefit our customers.”

And the good news downunder is that Chrysler Australia managing director, Ms Judith Wheeler, says we can expect to see the Crossfire here.

 “At this stage, the Crossfire is slated for right-hand drive production,” said Ms Wheeler. “A classic example of Chrysler’s ‘Concept to Reality’ philosophy and tangible proof of our capability to elevate and broaden the Chrysler brand.

“This is certainly a vehicle that we would love to have in our dealerships. The Crossfire embodies the passion and excitement that our company is famous for building.”

Voted one of show-goers’ favourite concept cars on this year’s motor show circuit in the USA, the Crossfire combines American spirit and power with flair of international proportions. The production version will give the Chrysler brand another exciting and aspirational vehicle – joining the PT Cruiser, 300M, Viper and Prowler – and reinforce the brand’s expressive and innovative appeal.

Founded in 1901, Karmann is one of the world’s leading full-service suppliers to the automotive industry.

Karmann is located in northern Germany in the city of Osnabrueck where it employs 7600 people who build approximately 100,000 vehicles annually. Additional company locations are in Portugal, Brazil and the United States.

Chrysler Group will announce more news about the production version of the Crossfire at the 2002 Greater Los Angeles Auto Show in January.