Global sales of Audi vehicles in 1998 are expected
to reach around 600,000 vehicles, an anticipated increase of around 9.8 per cent compared
with 1997 figures.According to Dr. Franz-Josef Paefgen, Chairman of the Board of
Management of AUDI AG, the company remains firmly on course for success in 1998.
"The TT Coupé, which went on sale in Germany on Friday October 30, 1998 and will
be available throughout Western Europe in a few weeks time, will add to this
encouraging growth trend," Dr Paefgen said.
"We are likewise targeting a significant increase in profits and return on sales
for 1998."
In 1997, Audi recorded unit sales of 546,436 cars, pre-tax profits of DM 1,112 million
and a pre-tax sales return of 5.0 per cent.
By the end of September 1998, worldwide vehicle sales had risen 8.4 per cent to a total
of 446,208 units, compared with 411,804 units for the corresponding period, January to
September 1997.
According to Dr Paefgen, the future for Audi is looking extremely promising, with 1999
expected to further establish the companys market position.
"As regards Audis future, I am confident that we are once again capable of
achieving respectable overall results next year. We will continue to extend our model
range and are making high investments in order to cement our strong market position,"
said Dr Paefgen.
Vehicle and engine production
Production output for the first nine months of the year totalled 453,213 vehicles, a 9.2
per cent increase on last year. Engine production also registered a significant increase
with 910,698 units manufactured, a 70.7 per cent jump on last years figure of
533,412 engines.
New car deliveries
In Western Europe (excluding Germany), 197,309 Audi vehicles were delivered to their new
owners, a 17.9 per cent increase on the 167,372 cars delivered to September 1997.
In Germany, 177,719 cars were handed over to their new owners, a marginal 2 per cent
fall from 1997, according to Dr Franz-Joseph Paefgen.
"This year we are placing the emphasis on major export markets, apart from Asia.
In Germany, sales for 1998 will remain at the high level achieved in the previous
year," Dr Paefgen said.
The market share in Germany was 6.4 per cent for the first nine months of the year. The
market share in Western Europe, including Germany, remained steady at 3.4 per cent.
Several markets showed significant growth rates on 1997 including:
Spain - up 25.8 per cent to 25,387 units,
France - up 21.8 per cent to 23,359 units,
Italy - up 20.2 per cent to 34,471 units,
Great Britain - up 15.6 per cent to 33,580 units,
USA - up 29.6 per cent to 32,305 cars.
In the rest of the world, vehicle sales for the first nine months of the year amounted
to 31,782 units, up by 6.4 per cent.
In Australia, Audi continues to show a steady increase with vehicle sales up around
five per cent, compared with year-to-date figures for 1997.
Sales revenue
Sales revenue for the Audi Group (excluding Automobili Lamborghini S.p.A. and Cosworth
Technology Ltd.) rose by 21.5 per cent to DM 19.8 billion.
This disproportionately high increase in sales revenue compared with unit sales can be
mainly attributed to substantial growth in the luxury market segments. For example,
vehicle sales of the A6 in the first nine months of the year rose by 49 per cent compared
with the prior-year period to 120,466. Sales of the A8 were up by 11 per cent to 12,047
vehicles.
Capital investment
Capital investments increased by a healthy 64.2 per cent to DM 1.895 billion. The
development of new products, such as the Al2 and the allroad quattro,
accounted for two-thirds of this total. The remaining one-third has been devoted to major
projects such as a new paint shop and a new toolmaking shop in Ingolstadt.
Employment
From the beginning of 1998 to September 30, 1998 Audi created 3,519 new jobs, bringing the
total up 9.1 per cent to 41,939 people employed by the company at September 30, 1998.
In Germany Audi has created 7,000 new jobs over the past four years.