Japan's best-selling car - the
Suzuki Wagon R+ - was launched onto the
Australian market today at a special Suzuki
Distributor Group function in Sydney. Record breaking sales success in
Japan has set the scene for the Australian
introduction of the Wagon R+, the second
generation of a vehicle that has been a top sales
performer in the highly-competitive "mini
car" segment of the Japanese market since
its launch late in 1993.
More than half a million of
the original Wagon R models were sold in its
first 38 months, an all-time sales record for the
"mini car" class in Japan.
And even alongside the new
Wagon R+ , introduced in Japan earlier this year,
the original vehicle has continued to sell
strongly, beating the Toyota Corolla to top sales
spot in January, April, May and August of this
year.
In Australia, Suzuki
projects sales of 150 units per month in November
and December, rising to 200 per month in the
first quarter of 1998.
It will be distributed in
NSW and ACT by Ateco Automotive, and in WA by
Suzuki WA.
"That such a versatile
vehicle as the Wagon R can go head to head
sales-wise with a conventional small car like the
Corolla says a lot about what the concept has to
offer buyers, '' Ateco Automotive's Governing
Director Neville Crichton says.
"We think that will be
the Wagon R+'s appeal here too ... its
versatility, its practicality, its sense of fun
and its affordability will have broad appeal to a
variety of Australian buyers. ''
Designed for maximum space
efficiency, the Wagon R+ adds a new dimension to
the Australian small car market, with a vehicle
that offers superior passenger accommodation,
economy, and enormous practicality and
flexibility.
It is a vehicle that will
actively redefine the way we look at small cars.
Part economy car, part
wagon, part van, part people-mover -- and an
unlikely blend of fun and practicality -- the
Wagon R+ frees buyers from the normal space and
practicality constraints of 'small' cars while
still providing traditional small car benefits
like ease of parking and low running costs.
At 3410mm in length the
Wagon R+ takes up very little space on the road
yet it offers spacious and practical
accommodation. Put succinctly, its overall
dimensions and efficient utilisation of space
give the feel of a car that is bigger on the
inside than it is on the outside.
The key to this is the
Wagon R+'s upright design and a layout which
places the wheels at the extreme comers of the
vehicle's body. With low side sills, a higher
than average seat height, and large doors,
getting in and out of the Wagon R+ is
considerably easier than in most small cars.
The high driving position
provides excellent all-round visibility, making
the Wagon R+ safe and easy to drive, while the
height of the Wagon R+ provides ample front and
rear headroom . . . even for tall back-seat
passengers. At 1,575mm wide, the Wagon R+ also
offers its occupants plenty of shoulder room.
Luggage capacity is simply
exceptional for a vehicle of this size. Because
the body shell floor is flat, and because the
rear seats can be individually folded down flat
with a single action, large items of luggage can
be easily accommodated. With both the rear seats
folded there is a full 633 litres of available
luggage space.
AlI this is achieved in a
body shell which is just a thumb's width narrower
than Suzuki's popular Swift and a handspan
shorter than the Suzuki Alto.
With almost exactly the
same track as Nissan's Micra, this wide-bodied
approach places the Wagon R+ in competition with
the likes of Holden's Barina and the Toyota
Starlet, and in a distinct class above the
Daihatsu Move.
Suzuki's undoubted
expertise with small capacity engines also makes
the Wagon R+ competitive with the likes of Barina
in terms of performance. With the all-new,
all-aluminium four-cylinder twin cam 16 valve,
1.0 litre K10A engine producing a healthy 48kW at
6500rpm (with 81 Nm of torque available at just
3500rpm) the Wagon R+ compares more than
favourably with Holden's 44kW 1.4 litre Barina.
Two transmissions are
available for the Wagon R+. A five-speed
all-synchro manual gearbox is standard, but
buyers have the option of a newly developed
electronic four-speed automatic
transmission.Maximum speed of the Wagon R+ is 140
kmh (130 kmh for the auto).
Perhaps the most
significant Wagon R+ statistic is its price.
There is so far no information on its projected
launch price on the east coast, but the new
Suzuki will go on sale in WA with a recommended
retail price of just $13,990.
With the Western Australian
release delayed to take advantage of improved
exchange rates, first stocks of Wagon R+ will be
available locally in November.
SUZUKI'S SALES
SUCCESS GIVES WAGON R+ A HEAD START - 22/10/97
Suzuki's new Wagon R+ is
larger, wider and more powerful than its
predecessor, and since its launch earlier this
year in Japan, has sold almost 22,000 units.
Now Japan's fifth largest
manufacturer, Suzuki has been number one in that
country's "mini car" market segment for
the past 24 years.
Manufacturing in Japan and
26 other countries, Suzuki has produced 1.87
million vehicles so far in 1997, and sells and
distributes products in 186 countries around the
globe.
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