Nissan’s market share for October reached a record 6.3 per cent, the highest since October 1992 and a massive 43 per cent ahead of October 1997.

In year-to-date terms, with total sales of 37,193 units, Nissan is 41 per cent ahead of sales in the corresponding 10 months of 1997.

Backed by the availability of 12 months free comprehensive insurance (to approved purchasers) October saw Nissan Pulsar chalk up its second consecutive month of retail sales in excess of 2000 vehicles - 2,127 to be precise.

Meanwhile, Nissan Patrol finished the month as Australia’s best-selling 4WD wagon in October, with retail sales of 991 to again conquer the 100 Series LandCruiser wagon.

Highlights of Nissan’s barnstorming October were:

• Market share of 6.3 per cent - the highest since October 1992;
• Total sales 4,156 - best October performance since 1991;

• Pulsar sales 2,127 - the best single month since October 1991;

• Patrol Wagon 991 sales - best October ever; and

• Pathfinder 154 sales -best October ever.

Nissan Australia's director of sales and marketing, Mr Paul Stead, confirmed Nissan dealers throughout Australia were looking to a strong finish in the final quarter of 1998.

"Pulsar with 12 months free comprehensive insurance (to approved purchasers) has been a great success and added to Maxima with in-car TV, the ongoing success story of Patrol and a strong media buy through to the end of December, Nissan and our Australia-wide dealer network are committed to finishing 1998 in style," Mr Stead enthused.

He added his praise for the contribution of Nissan dealers to the company’s 1998 success.

"Every month since December 1996 we have comfortably beaten our sales targets in every state," Mr Stead revealed.