Already noted for its aggressive marketing actions,
Hyundai Automotive is yet again setting the pace in the Australian automotive industry
with a five-year warranty on all cars in its range.The industry-leading warranty of
five years/130,000km, two years longer than any other car company offers across its range,
applies to all Excels, Lantra sedans, Lantra Sportswagons, Coupes and Sonatas sold from
27" December, 1999.
Hyundais managing director Mr Doug Croker said the longer warranty will send a
clear signal of confidence to the car-buying public.
"More than any other feature, the five-year warranty demonstrates Hyundais
faith in the Iong-term reliability and durability of its cars," Mr Croker said.
"Once again, Hyundai is taking the lead in the Australian car industry - a
position that will help us increase sales. We are the only car company with the confidence
to offer a five-year warranty across our entire range.
"We were the first mass-market carmaker to introduce a three-year warranty, and we
made drive-away, no more to pay' a household phrase.
"The five year 130,000km warranty will further enhance the resale value of the
whole Hyundai range of vehicles, from Excel to Sonata."
Mr Croker said he expected the new warranty to make 1999 a Happy New Year for
customers, and Hyundai would continue with its aggressive value for money offers.
"The Excel, which continues to se|| from $13,990 drive-away with free
airconditioning, is Australias best-selling four-cylinder car, with sales up 18.6
per cent so far this year to almost 42,000. Its nearest rival is the Toyota Corolla with
just 22,000 sales.
Hyundais Lantra Sportswagon is the countrys most popular four-cylinder
wagon and the Coupe is one of the most sought-after sports cars.
The four-cylinder Sonata GLE outsells the Mitsubishi Magna, Mazda 626 and Subaru
Liberty four-cylinder sedans.